The Best Email Design of 2012 A couple months back we asked you to send us your best HTML email template designs from 2012 and you listened! The response to our email design contest was incredible and our inbox filled with many, many great submissions. It was not an easy decision for our team of email marketing experts to make, but we had to choose a single winner from the whole lot. So now the most important question is... 
Best Advice to Increase Deliverability Over the past few years, the emphasis on email deliverability has changed substantially. Previously, the importance was on whether or not your emails were getting blocked by spam filters and Internet Service Providers. However, the current challenge is far more concentrated on achieving email delivery to subscribers' inboxes. Deliverability is an ever-changing and important piece of a strong email marketing strategy. Read More » 6 Tips to Drive Email Conversions Despite what some email marketing reports say, if you are looking for the 'best' time of day or day of the week to send an email marketing campaign to your subscribers, there isn't one. A recent article by Unmarketing.com simply states, "The best time to never send email is when someone else told you to." The bottom line is if you want your subscribers to read your email, write content that is worthy of being opened. Read More » Hold Onto Subscribers via Preference Center You must keep your prospects and customers in charge of the relationship and defer more and more to their communication preferences. An email preference center is an essential element of any successful email marketing strategy, because it's a place where your prospects and customers can be directed to add or update information about themselves and their preferences. Maintaining a subscription center conveys to customers and prospects that they are in control and that you value their input. Read More » | 
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