Thursday, July 11, 2013

Optimize your emails for mobile

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Scholarship Award 2013
A Note From Net Atlantic's CEO

Mobile devices account for more than 40% of email opens in the US, and this number is only going to increase. It's time to seriously consider not just optimizing your emails for mobile, but making mobile your main priority. In this quarter's newsletter, we give you tips on how to do just that.

Warmest regards,
Andrew Lutts,
Founder & CEO

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5 Tips for Optimizing Email for Mobile Devices

There's a lot of buzz going around about optimizing emails for mobile devices a priority–if not the priority.

While this makes perfect sense for some of you out there, it might seem counterintuitive for others. After all, you know your email design best practices and standards backwards and forwards, and you have beautiful and effective emails to show for it. Do people really expect to see your message in all its glory on a mobile device?

Well, the short answer is: Yes! Read More »

How to Use Social Media to Build Your Email List–and Subscriber Trust

Incorporating social media into your email marketing strategy is becoming integral to growing a healthy list.

You might be thinking, "Why would I want my Facebook fans and Twitter followers to sign up for my emails, too? Aren't they already receiving my messages through my social channels?"

Well, there are some very good reasons why.  Read More »

 
 
 

Social Media & User Privacy

Many of us use social media sites like Facebook, LinkedIn, Twitter, Instagram and a whole host more. We look for opportunities to post tidbits about ourselves online; including where we are located, what we are doing, pictures of our friends, families, and our opinions.

As a user of these sites, have you ever stopped to wonder about your privacy rights? Have you ever really considered what you've agreed to by accepting each site's User Agreement? Lastly, are you aware that, by accepting these terms, you are in fact entering into a binding contract with a social media company? Read More »

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